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The Art of Selling Digital Products: Choosing the Right Platform

Updated: May 2

Which Platform is Ideal for Selling Digital Products: Ko-fi, Gumroad, or Fourthwall?

As an artist or creator, selling digital products online can be a lucrative way to monetize your brand and provide another stream of revenue with little to no start-up cost. From printable books and templates to streaming graphics and custom plug-ins; There are numerous platforms available to sell your creations. Each platform comes with its set of features, benefits, and limitations;  which makes choosing one difficult, especially when starting out. Gumroad, Fourthwall, and Ko-fi,are all platforms that allow creators to monetize their content and have no start-up fee so you can start creating and selling today. Each platform has its unique features, benefits, and drawbacks. Let’s explore the key features of each one; including their user interface, functionality, target audience, features, fees and costs, and limitations. Gumroad, Fourthwall, Ko-fi, are all platforms that allow creators to monetize their content.



Selling DIGITAL PRODUCTS on KO-fi, Gumroad, and Fourthwall


Gumroad is a comprehensive platform that offers a variety of features for creators. It allows cr

eators to sell digital and physical products and also offers subscriptions and memberships. Its user interface is simple and intuitive, making it easy for creators to manage their products and customers. It offers PayPal, Stripe, and Apple Pay as payment options with transaction fees. Gumroad offers features like payment processing, file hosting, and marketing tools to help creators sell their products effectively.


  • Flexible Integration: Creators can customize their Gumroad product pages including the what’s available to customers pre-purchase in the description and post-purchase in the delivery of the product (files, videos, embedded content, etc.). Gumroad also offers several widgets to embed subscribe, product, and shop widgets on other websites. Additionally the digital-first focused UI for 

  • Out-of-the-Box Analytics: Gumroad provides detailed analytics to help creators track their sales and understand their audience better.

  • Affiliate Program Option: Gumroad offers a marketplace where you can sell products created by other Gumroad users as well as an Affiliate Program. Check out Gumroad Discover>


  • Fees: Gumroad charges a fee per sale, charges to make products more prominent on Gumroad Discover (optional).


Gumroad Widget Examples:
Buy Button 




Fourthwall is a premium platform that offers a personalized experience for creators. It provides a custom domain, white-label branding, and advanced analytics features. It allows creators to sell digital and physical products, and implement a subscription-based model. It offers PayPal, ApplePay, and Stripe as its payment option with fees. Fourthwall is ideal for creators who want a high-quality platform that matches their brand identity with robust tools to engage their audience while offering physical and digital merchandise options.


  • One Stop Shop (Products, Memberships, Community): Fourthwall is the best option for creators looking to offer an all-in-one membership experience while selling a wide array of products on their own branded creator site.

  • Integrations: Fourthwall can be integrated with a slew of apps and platforms. From analytics and marketing to engagement and social; Fourthwall makes it easy for creators to reach their audience and monitor their growth..

  • Highly Customizable: Easily customize your design, layout, and domain to create an experience for your community that’s on brand and engaging.


  • Physical Merchandise Focused (currently): Fourthwall mainly focuses on merchandising, which may not suit creators looking to sell a wide range of digital products. Supported digital product file formats are limited. However, creators can zip their products and then upload them to bypass the file upload format restrictions.


  • Set-Up Fee: FREE! CLICK HERE to create your own shop today and earn a sample credit.



Ko-fi is a user-friendly platform that allows creators to receive donations and sell products directly to their fans without any fees create or list products. It provides easy integration with social media platforms, giving creators the opportunity to showcase their work and connect with their audiences with easy set-up and recieve payments through PayPal and Stripe. Ko-fi is ideal for creators who want to monetize their work without committing to a subscription-based model.


  • No fees: Ko-fi doesn’t charge any transaction or subscription fees. Ko-fi also offers a paid subscription, Ko-fi Gold, which includes enhanced customization options and profitability benefits.

  • Versatility: Creators can accept donations, create membership tiers, and open an online shop, plus Ko-fi creators cann post updates, images, videos, and goals to keep their community engaged.

  • User-friendly interface: The platform is easy to use and navigate both on mobile and desktop. Making it fast and simple to start selling in minutes.

  • Ko-fi offers access to the API and severall widgets that are easy to integrate into an existing website or stream (e.g. alerts).


  • Limited customization: The level of customization might not be as extensive as on other platforms (must use Ko-fi domain)


  • Set-Up Fee: FREE! Follow my page then click “Start a Page.”

Ko-fi Widget Examples:





Choosing the right digital product-selling platform is crucial to any business that wants to thrive in the digital era. Ko-fi is best for creators who want to keep more profits and are not too concerned about advanced analytics. Gumroad is a great fit for influencers and content creators who prioritize advanced customization and analytics. Fourthwall, on the other hand, is ideal for creators who want to engage their audience through interactive tools while selling merchandise;  offering a community-driven culture, and providing ever-expanding integrations including Twitch, Discord, YouTube, Social, and API support. Regardless of your niche,, you can find what you need with one of these innovative platforms. Remember to evaluate your needs before finding the platform that suits you the most.

Happy selling!

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Author Note


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